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“Super Saturday” Sales Stunted by Winter Storm

A massive winter storm along the East Coast put the freeze on “Super Saturday, ”one of the busiest shopping days of the year.

The snow storm stretched from the Carolinas all the way up to New England, dumping more than two feet of snow in some places, shutting down roads and forcing the closure of malls and other stores.

Scott A. Bernhardt, the CEO of weather consultancy firm Planalytics, told the Wall Street Journal shoppers rushed to stores Friday to miss the storm and returned Sunday after roads were cleared. But that won’t make up for losses in Saturday sales, Bernhardt said.

The Saturday before Christmas generates about $15 billion, according to Planalytics, and this year’s sales are especially important for retailers.

“You want as many days as you can get to shop,” Bernhardt told the Journal. “This isn’t going to put anyone out of business but it hurts. It hurts a lot.”A massive winter storm along the East Coast put the freeze on “Super Saturday,”
one of the busiest shopping days of the year.

The snow storm stretched from the Carolinas all the way up to New England, dumping more than two feet of snow in some places, shutting down roads and forcing the closure of malls and other stores.

Scott A. Bernhardt, the CEO of weather consultancy firm Planalytics, told the Wall Street Journal shoppers rushed to stores Friday to miss the storm and returned Sunday after roads were cleared. But that won’t make up for losses in Saturday sales, Bernhardt said.

The Saturday before Christmas generates about $15 billion, according to Planalytics, and this year’s sales are especially important for retailers.

“You want as many days as you can get to shop,” Bernhardt told the Journal. “This isn’t going to put anyone out of business but it hurts. It hurts a lot.”


Biz2Credit Logo This article was submitted by Katie Kapler, Director of Online Strategy for Biz2Credit. Biz2Credit is a small business marketplace that connects entrepreneurs with financing options and advice to grow their business. Send all questions to katie.kapler@biz2credit.com

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