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If you build it they will come

These poignant words from a wonderful movie have real meaning for some potential small business owners and entrepreneurs. It’s all about passion. No, not romantic passion but the deep desire to do that what pleases you the most. Once at an advertising conference the attendees were informed that a well-known and well-respected member of their community had chucked it all to open a bait and tackle shop.

Initially, everyone thought it was a big joke. How could someone who had spent over 25 years in advertising just give up his career to run a bait shop? Passion. Yes, he was passionate about his advertising career and gave it 150% at all times. But it wasn’t really his passion. He walked the walk and talked the talk. And he was good at it. He was wealthy. He had a beautiful home and luxury car. He had gone through several wives and could live the life like he wanted and still afford the alimony. But at the end of the day he was not happy. His life lacked passion.

There are literally thousands of middle management and senior management candidates across the country still looking for employment after having been downsized during the last few years. Many are looking for the same type of job they had previously. It is in their comfort zone. But how many of these individuals have really thought about what would make them happy? Now is the best time to inventory your wants and needs and make the necessary adjustments.

There are myriad of examples of everyday people who have pursued their dreams and have become successful. Does Mrs. Field’s Cookies ring a bell? Famous Amos cookies? There is a story of a young man who had walked dogs during his college days for extra money. He liked dogs and they liked him. After he received his degree he went into his chosen field, accounting. He worked at the same company for five years before they downsized. After sending out hundreds of resumes, networking, and going on dozens of interviews for jobs which did not require an accounting degree he had an epiphany.

He was much happier when he was walking dogs. He came up with a plan to open a small, all-natural, organic pet food store. He carefully made his plan and came up with a budget. He did not want to go into the endeavor undercapitalized and instead of going to his big bank, searched for smaller lenders who specialized in small business loans. After getting the store set up and inventory stocked, before his Grand Opening he went and personally visited all the people whose dogs he had walked. He knew they loved their animals and he knew they spent good money on them. He also had learned that Americans spend in the billions on pet food each year.

His former customers were his first customers. They told their friends and so on. Instead of “No Dogs Allowed,” every dog in every size and shape was welcomed. And they all received a treat when their owners came into his store. He learned their names. Because of his passion for dogs and treating them like members of the family, his little store thrived.

Think about what kind of business would make you want to get up hours earlier every morning and stay late in the evening. Make a plan. Look into getting a small business loan. Sites such as Biz2Credit.com can help you secure building loans, equipment loans and startup loans. If you build it they will come.


Biz2Credit Logo This article was submitted by Mary Branca, she has a Bachelors of Journalism from the University of Georgia and spent 20 years in marketing management with national companies in the Southeast, Northeast and Midwest. She has combined her marketing experience with her passion for writing.

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